What a leak actually costs
Owners worry about confidentiality for good reason. When word gets out that a business is for sale, the best employees start taking calls from recruiters, customers begin hedging with alternative suppliers, and competitors use the uncertainty in their own sales pitches.
Each of those does direct damage to the figures a buyer is diligencing, and it hands the buyer a reason to reduce the price late in the process. Confidentiality directly protects your price.
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